Delivering value to the Customer and Organization:
Ask below question to your self to find the answer.- When we are delivering Product or Service?
- Are we delivering value?
- To whom we are delivering value?
- What value we are delivering?
- When we are delivering value?
All the above questions are answered in two context, one is customer happiness and organization's ROI ($).
All companies ultimately come down to one element i.e.: MONEY.
When customers are happy, good culture, process followed for the quality and timely delivery of the product or service will make (and save) us more money.
As a Manager we are in the business for generating money for the customer and improving customer satisfaction.
Both are relevant and connected.
The actual value will be delivered during every release (scrum), as mentioned in the below chart.
As a (Project/Product/Program) manager we need to work on below activities:
- Creating roadmap
- Business cases
- Analyzing the industry and competition
- Product strategy
- Product launch
- Auditing results
- Sustaining product
- Re-engineering product
- Product retirement
You should recognize that the value should be delivered to the customer at the earliest. Using "Scrum" makes this more evident. Refer above chart.
Below value metrics will help you to create value:
- Revenue
- Investment
- Operating cost
- Profit
- Customer satisfaction
- Employee satisfaction
- Repeat customers
- Customer referrals
- Time to market
- Growth
- Market share
- Market drivers (conducting events, roadshow, royalty program, gift coupons, campaigning)
Comments
Post a Comment